Your trust means everything to us. This Privacy Policy explains how we collect, use, disclose and protect your personal data when you shop on shopbold.me, chat with us on LINE, Instagram or TikTok, or interact with us in any other way. It is written in line with Thailand’s Personal Data Protection Act B.E. 2562 (2019) (“PDPA”).

1. Who We Are

Shopbold (shopbold.me and Shopbold Active) is operated by Fashion is Passion Co., Ltd. (“Shopbold”, “we”, “us” or “our”), the data controller responsible for your personal data.

Fashion is Passion Co., Ltd. (SHOPBOLD.me)
20/89 Soi Prommitr, Khlong Tan Nuea, Watthana, Bangkok 10110
Tel: 063-313-8885, 092-558-4334

2. Personal Data We Collect

Information you give us

• Identity and contact details: name, phone number, email address, shipping and billing address, and date of birth (if you choose to share it).
• Account details: username and password if you create an account.
• Order and preference details: items purchased, sizes, order and purchase history, exchange requests, wishlists and style preferences.
• Payment details: payment method (QR Code/PromptPay, credit or debit card), transaction reference and payment slips. Card payments are processed by our payment service providers; we do not store full card numbers.
• Communications: messages, photos and other information you send us via LINE OA, Instagram, TikTok, email or phone, for example photos of a damaged item.

Information we collect automatically

• Device and usage data: IP address, browser type, device type, operating system, pages viewed, time spent on pages, links clicked and items added to cart.
• Cookies and similar technologies: see Section 5.

Information from third parties

• LINE, Instagram and TikTok: when you add our LINE OA as a friend or message us on Instagram or TikTok, we may receive your display name, profile picture and user ID, according to your settings on those platforms.

We do not intentionally collect sensitive personal data (such as health, religious or biometric data). Please do not send us such data.

3. How We Use Your Data and Our Legal Basis

• Processing orders, payments and delivery (Legal basis: Contract)
• Handling exchanges, store credit and damaged or incorrect items (Legal basis: Contract)
• Customer service via LINE OA, Instagram, TikTok, email and phone (Legal basis: Contract / Legitimate interest)
• Creating and managing your account (Legal basis: Contract)
• Sending news, new arrivals, promotions and personalised offers (Legal basis: Consent)
• Showing you relevant ads on Google, Facebook and Instagram (Legal basis: Consent)
• Analysing website use to improve our products and services (Legal basis: Legitimate interest, or Consent for analytics cookies)
• Preventing fraud and keeping our website secure (Legal basis: Legitimate interest)
• Keeping accounting and tax records and responding to lawful requests (Legal basis: Legal obligation)

If you do not provide data we need under a contract or by law, we may not be able to process your order or exchange.

4. Marketing Communications

With your consent, we may send you news about new collections, promotions and events through:

• LINE OA (@shopbold.me)
• Instagram (@shopbold.me and @shopbold.active)
• TikTok (@shopbold.me and @shopbold.active)
• Email

You can opt out at any time, free of charge:

• LINE OA: block our account or tell us in the chat.
• Instagram / TikTok: unfollow us or tell us via direct message.
• Email: click “unsubscribe” at the bottom of any email.

Even after you opt out, we will still send messages about your orders, deliveries and exchanges.

5. Cookies and Advertising Tools

Cookies are small text files stored on your device when you visit our website. We use the following types:

• Strictly necessary: Keeps the website working: shopping cart, checkout, login, security (e.g. our website’s own cookies)
• Preference: Remembers your settings, such as language (e.g. our website’s own cookies)
• Analytics: Helps us understand how visitors use the website (e.g. Google Analytics)
• Advertising: Measures ads and shows you relevant ads on other websites and apps (e.g. Google Ads and Meta Pixel for Facebook and Instagram)

Strictly necessary cookies are always on. We use analytics and advertising cookies only with your consent, which you can give or withdraw through the cookie banner on our website. You can also block or delete cookies in your browser settings, but some parts of the website may not work properly.

You can manage ads from these providers here:

• Google Ads settings: https://adssettings.google.com
• Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
• Meta ad preferences: https://www.facebook.com/adpreferences

6. Who We Share Your Data With

We never sell your personal data. We share it only as needed with:

• Delivery partners: to deliver your orders and collect exchanged items.
• Payment service providers and banks: to process payments.
• Website and IT service providers: such as our hosting provider (GoDaddy) and e-commerce platform, to run and secure our website.
• Advertising and analytics partners: Google and Meta, to measure and show ads, based on your consent.
• Messaging platforms: LINE, Instagram and TikTok, when you contact us through them.
• Government authorities: when required by law, court order or lawful request.

These parties may use your data only for the purposes we specify, and we require them to protect it appropriately.

7. International Transfers

Some of our service providers store or process data outside Thailand. Our website is hosted by GoDaddy, whose servers may be located outside Thailand, and Google and Meta may process data in the United States and other countries.

When we transfer data abroad, we do so in line with the PDPA: for example, where the transfer is needed to perform our contract with you, where you have given consent, or where the recipient provides appropriate safeguards.

8. How Long We Keep Your Data

We keep your personal data only as long as necessary for the purposes in this policy:

• Order, payment and tax records: As required by accounting and tax laws (generally at least 5 years after the transaction)
• Account details: While your account is active, then deleted or anonymised on request or after 2 years of inactivity
• Marketing data: Until you withdraw consent or opt out
• Customer service chats and exchange records: 2 years after the last contact
• Cookie data: According to each cookie’s lifetime, generally no longer than 13 months

After that, we delete, destroy or anonymise your data.

9. Your Rights

Under the PDPA, you have the right to:

• Access your personal data and request a copy.
• Data portability: receive your data in a commonly used electronic format or have it sent to another controller.
• Rectification: ask us to correct or update inaccurate or incomplete data.
• Erasure: ask us to delete, destroy or anonymise your data.
• Restriction: ask us to temporarily stop using your data.
• Objection: object to our use of your data, including for direct marketing.
• Withdraw consent at any time. This does not affect processing done before you withdrew it.
• Lodge a complaint with the Office of the Personal Data Protection Committee (PDPC) if you believe we have breached the PDPA.

To exercise your rights, contact us using the details in Section 13. We may ask you to verify your identity, and we will respond within 30 days. We may decline a request where the law allows, for example when we must keep records for tax purposes, and we will tell you why.

10. How We Protect Your Data

We use appropriate technical and organisational measures to protect your data, including encrypted (SSL) connections on our website, limiting access to authorised staff only, and requiring our service providers to keep your data secure. If a data breach occurs that poses a risk to your rights, we will notify the PDPC within 72 hours and inform you without delay where required by law.

11. Minors

Our products and services are intended for adults. If you are under 20 years old, please get consent from your parent or guardian before giving us your personal data. If we learn that we have collected data from a minor without the required consent, we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with its effective date. If the changes are significant, we will notify you via our website, LINE OA or email.

13. Contact Us

If you have any questions about this Privacy Policy or would like to exercise your rights, please contact:

Fashion is Passion Co., Ltd. (SHOPBOLD.me)
20/89 Soi Prommitr, Khlong Tan Nuea, Watthana, Bangkok 10110

• Tel: 063-313-8885, 092-558-4334
• LINE: @shopbold.me
• Email: customercare@shopbold.me
• Instagram: @shopbold.me and @shopbold.active
• TikTok: @shopbold.me and @shopbold.active

Questions? Just message us on LINE @shopbold.me or email customercare@shopbold.me. Our team is always happy to help.