



BOLD CONCEPT STORE .
Located in the heart of Bangkok on Soi Sukhumvit 49/1, BOLD CONCEPT STORE is a curated destination for women who live well, move often and dress with intention. From city-ready fashion and statement accessories to luxury activewear, every piece is chosen to fit into your day, from a morning workout to evening plans and everything in between.
What You’ll Find
- Fashion: Creations from emerging designers around the world, picked for women who want to stand out without trying too hard.
- Accessories: Finishing touches that make an outfit yours, including our exclusive eyewear bar, where you can try on countless frames and turn yourself into a walking piece of art.
- Activewear: Premium performance wear from labels like WISKII. It’s made to perform in the studio and look just as good at brunch, so you never have to choose between comfort and style.
The Experience
Red bricks in the shape of our signature B greet you at the store front. Photogenic from the first floor to the third, every inch of BOLD CONCEPT STORE is your own personal runway, whether you’re dressing for the office, the gym or a weekend away. Lively cafés, restaurants and beauty spots are just a few steps away, so you can spend the whole day shopping, lounging and catching up with friends.
On the third floor, sunlight shines through red ceiling panels and bathes everything in red light. It’s our friendly reminder to live big and be bold, day in and day out. Whether you’re working up a sweat or turning heads, bring your own light, whatever the color, wherever you go.
Visit us at Soi Sukhumvit 49/1, Bangkok, or shop online at shopbold.me with free delivery across Thailand.