BOLD CONCEPT STORE .

Your next favorite rendezvous!

Located in the heart of Bangkok on Soi Sukhumvit 49/1, BOLD CONCEPT STORE offers a unique shopping experience that fuses seamlessly to your lifestyle. Just a few steps away from lively cafes, restaurants and beauty parlours, you can spend the whole day shopping, lounging, catching up with friends and instagramming in the neighborhood to your heart’s desire.

Red bricks in the shape of our signature B greet you at the store front. Photogenic from first to third floor, every inch of BOLD CONCEPT STORE is your own personal runway, where you can browse and try on wonderful creations from emerging designers from all over the world.

Sitting on the ground floor is an exclusive eyewear bar where you can try on countless spectacles and turn yourself into a walking piece of art. While on the third floor, sunlight shines through red ceiling panels, blanketing everything in red light. Just our friendly reminder to you: live big and be bold, day in and day out. And don’t forget to bring your own light, whatever the color, wherever you go!